The $1.2B privacy-based ad market you probably haven’t heard of

This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins. The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking. The notion … Continue reading The $1.2B privacy-based ad market you probably haven’t heard of

Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

It was standing room only for our Digital Kids Upfronts Autumn/Winter 2017 event held last Wednesday 13 September 2017, with over 120 people from leading UK brands, agencies and publishers in attendance. Held at The Soho Hotel, the event has become a must for anyone who is serious about kids digital advertising. SuperAwesome CEO Dylan Collins kicked off … Continue reading Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

SuperAwesome ranked 8th fastest growing private tech company in Britain

Released yesterday, The Sunday Times Hiscox Tech Track 100 league table has ranked SuperAwesome as the eighth fastest growing private tech company in Britain. This is the first year that SuperAwesome has appeared in the league table which ranks Britain’s private technology, media and telecoms (TMT) companies based on their growth in sales over the … Continue reading SuperAwesome ranked 8th fastest growing private tech company in Britain

PwC estimates kids digital ad market will reach $1.2B by 2019

PwC have released the Kids Digital Advertising Report 2017,  the very first analysis of the kids digital ad market, showing just how quickly the entire kids media landscape is being reshaped. Originally, this report was part of investor due diligence for our recently announced Series B investment. However it was so interesting, we asked PwC … Continue reading PwC estimates kids digital ad market will reach $1.2B by 2019