How Tom Fletcher’s The Christmasaurus is enchanting centennials on digital

In the lead up to this highly anticipated holiday season, flurries of festive content are appearing all over the kids’ media landscape. One of the earliest signs of this came from a - perhaps unlikely - combination of snow, dinosaurs, and crumpets, united to form one of the latest holiday-themed kids’ novels: The Christmasaurus by … Continue reading How Tom Fletcher’s The Christmasaurus is enchanting centennials on digital

Who did actual kids vote for at the BAFTA Children’s Awards 2016?

The British Academy Children’s Awards is one of the most anticipated events in the UK kids’ industry and beyond, attracting and celebrating the very best of children’s entertainment across all screens. This year, we were called upon to help shape some of the nominee shortlists; the results are in and it has been another phenomenal … Continue reading Who did actual kids vote for at the BAFTA Children’s Awards 2016?

What do American kids think about their new President?

After probably the most controversial presidential race the US has ever seen (and there have been a few of them), a new leader has been chosen. We asked 500 kids (8-13) what they thought about their new President and the results are fascinating. They may have been too young to vote, but kids were well and … Continue reading What do American kids think about their new President?

Cars, iPhones and solving world hunger: the Centennial Christmas list

This is the biggest digital holiday period our industry will have ever seen. At this pivotal point in the season, our industry all has one big question on their minds: what will get to the top of kids’ Christmas lists? Our SuperAwesome Insights team hosted an in-depth knowledge sharing session last month at our London HQ, … Continue reading Cars, iPhones and solving world hunger: the Centennial Christmas list

Emojis, safety tips and 100s of kids: the PopJam UK roadshow

Last week (UK half term), our PopJam team hit the road to meet hundreds of kids and their families. First up was Kidtropolis in London, a fun-packed family event featuring a plethora of activities and entertainment from kids’ favourite brands and personalities. Later in the week, the journey continued to the Digital Kids Show in … Continue reading Emojis, safety tips and 100s of kids: the PopJam UK roadshow