Announcing another awesome kids content partner joining our global ad network. Say hi to MovieStarPlanet! Read the full release after the jump…
SuperAwesome, the largest kids advertising platform in the world, has announced a partnership with Copenhagen-based MovieStarPlanet (MovieStarPlanet.com), one of the fastest growing kids virtual worlds.
MovieStarPlanet is a an online social network with creative game play features targeted at 8-13 year olds across web, tablet and mobile. Reaching over 40M kids every month, SuperAwesome is the largest digital kids marketing platform in the world, allowing brands to safely engage with kids across mobile and desktop web platforms. The exclusive partnership will initially see MovieStarPlanet integrating SuperAwesome’s ad platform for Australia and New Zealand.
“As both companies continue to expand our global reach, it makes perfect sense to partner with SuperAwesome” says Dennis Englund, CMO of MovieStarPlanet. “We look forward to targeting the advertising markets with the help and expertise of the SuperAwesome team”.
Dylan Collins, SuperAwesome CEO commented: “The digital kids universe is a challenging place for brands to connect with kids in both a safe and entertaining way. MovieStarPlanet provides a brilliant environment for that to happen and we’re delighted to have them onboard the SuperAwesome platform where we can deliver safe ads in a fun and engaging manner”.
The global leader in digital kids advertising, SuperAwesome has seen rapid geographic expansion in 2014, with a growing presence in the US, Australia, New Zealand and France. The company’s kids advertising platform is used by hundreds of brands to safely connect with kids worldwide. Recent campaigns have included Nintendo, Warner Bros, Clarks, Penguin and Hasbro.
SuperAwesome recently partnered with The Guardian to launch the Future8 Awards, an initiative to find the top under-18 coders and designers in the UK and Ireland.