How are kids watching the World Cup?

In the past few weeks, the 2014 FIFA World Cup set new records for online streaming in the US. Over the last month, the App and Google Play stores have been flooded with applications for fans to follow the action on their mobiles and tablets. So how have the younger UK generation, tooled-up with devices but not yet part of the pub crowd, … Continue reading How are kids watching the World Cup?

The Maker category – Unmasked!

The Maker category is for the creative thinkers, the makers, the hackers, the tinkerers. It’s for anybody who’s ever had a great idea, or thought, “What if?” What it’s all about! To enter, think of an invention or super-use for a piece of technology around your home, school or anywhere you can think of. Then … Continue reading The Maker category – Unmasked!

We asked 125 kids whether they’d heard of Yo and here’s what they told us

Yo, the Flappy Bird of messaging apps, has caused quite a controversy over the last week. Is it a blip on the radar or does it look as if it could become an established part of the smartphone chat portfolio? We checked with a small selection from our kids community to see what they thought. The results are … Continue reading We asked 125 kids whether they’d heard of Yo and here’s what they told us

SuperAwesome continue international expansion, now live in Australia!

Big news! We're now quite literally global! Today we officially lift the lid on the next step of our expansion plans: Australia!  TLDR: In partnership with our friends over at Ad2one, the biggest kids marketing platform in the world (that would be us) is now live in Australia and already rocking some brilliant campaigns with … Continue reading SuperAwesome continue international expansion, now live in Australia!

Online video: the sandbox for new digital kids strategies

The rapid ascent of mobile amongst kids has significantly redistributed traffic across a lot of web-only properties. There is one very big exception. One site, now almost ten years old, is not only defying this trend, it's actually getting *more* popular amongst kids. Can you name it? It's YouTube. About eighteen months ago, we started briefing our … Continue reading Online video: the sandbox for new digital kids strategies

The Future8 awards applications are OPEN!

  It’s the news we have all been waiting for… the Future8 Awards applications are now officially OPEN and it’s time to start submitting your entries! We’re really excited to have some top experts in the creative digital industry as sponsors, like Belkin’s WeMo and Sony Music, as well as a truly awesome panel of … Continue reading The Future8 awards applications are OPEN!

Some trends we’re seeing around kids and coding since launching the Future 8 Awards

About a month ago we announced the Future 8 Awards. It's still pretty early (we're only turning on proper entry functionality today) but already we're seeing a bunch of very interesting trends that we didn't expect. Here's the top five; Kids are guiding their teachers a lot more than people think We've had several conversations with teachers … Continue reading Some trends we’re seeing around kids and coding since launching the Future 8 Awards