#Kidtech Episode 13: Kim Hart, Managing Editor of Axios and Sara Fischer, Media reporter at Axios

In a very special episode of #Kidtech, SuperAwesome’s Dylan Collins dials in Axios’ Sara Fischer and Kim Hart from Washington DC to discuss the PwC Kids Digital Advertising Report 2019 which was released in early June. At Axios, Sara and Kim cover the intersection of kids, the internet and digital media so they are perfectly … Continue reading #Kidtech Episode 13: Kim Hart, Managing Editor of Axios and Sara Fischer, Media reporter at Axios

Analysing Google’s evolving policies for kids app developers

Last week Google announced an important revamp of its policies for Play Store apps that are used by children.  With these changes, Google is addressing many of the concerns voiced in recent years by parents, regulators and advocates about the safety of apps that are marketed to kids. Summary The new Google policy requires apps … Continue reading Analysing Google’s evolving policies for kids app developers

PwC Kids Digital Media Report 2019 estimates global kids digital advertising market will be worth $1.7bn by 2021

In 2017, PwC released the ground-breaking Kids Digital Media Report, which estimated that the value of the global kids digital advertising market would hit $1.2bn by 2021. They have just released their latest report with updated data and trends. It’s a compelling read. A staggering 170,000 children go online for the first time every day, … Continue reading PwC Kids Digital Media Report 2019 estimates global kids digital advertising market will be worth $1.7bn by 2021

Helping kids developers comply with Google’s Play Store policy update

Last week Google announced an update to their policies for kids’ apps in the Google Play store, with significant impact on kids’ publishers: Apps whose primary audience is children must participate in the Designed for Families (DFF) program, and will only be allowed to use certified ad SDKs or mediate to certified ad networks. Only … Continue reading Helping kids developers comply with Google’s Play Store policy update

#Kidtech Episode 12: Ian Chambers, CEO of Mind Candy

In episode 12 of #KidTech, Mind Candy’s CEO Ian Chambers sat down with Dylan Collins in London to discuss Mind Candy’s journey after Moshi Monsters. On his 3rd anniversary as CEO of Mind Candy, Ian chats about about in-app versus physical purchasing experiences for children, how Moshi Monsters is becoming the first kids’ evergreen digital … Continue reading #Kidtech Episode 12: Ian Chambers, CEO of Mind Candy

KidSwitch: identifying kids in apps and sites

Every day over 170,000 kids go online for the first time, mostly using an internet that was only ever designed for adults. So it’s very easy for kids to find the wrong content; or to look at the right content, but on a platform which wrongly assumes they’re adults. Historically the approach to this issue … Continue reading KidSwitch: identifying kids in apps and sites

#Kidtech Episode 11: Demian Falestchi, CEO and Co-Founder of Kids Corp

Demian Falestchi, CEO and Co-Founder of Kids Corp, Latin America’s leading kids advertising platform, recently sat down with Dylan in New York. Demian talks about the LatAm digital kids ecosystem, how TV decline there compares to other regions, tackling the issues around YouTube, and his predictions for the future. Kidtech is a podcast hosted by … Continue reading #Kidtech Episode 11: Demian Falestchi, CEO and Co-Founder of Kids Corp

Clear communication, simple briefs and trust: how kids content creator SuperHeroKids works successfully with brands

Working with influencers is not always easy for brands. There can be a lot of back and forth between your team and the talent, resulting in miscommunication and content that does not properly reflect your brand. SuperAwesome interviewed Nikki Nixon, mother of the SuperHeroKids, a popular YouTube channel loved by under-13s, to find out what … Continue reading Clear communication, simple briefs and trust: how kids content creator SuperHeroKids works successfully with brands

Why PopJam is where YouTube creators are building kid-safe communities around their content

Platforms like Snapchat, Instagram, YouTube are all designed for adult audiences and despite being used by vast numbers of kids, have no support for under-13 engagement (in fact, legally they can’t). As kids overwhelm these adult platforms, some are reacting by simply shutting down engagement. TikTok has created a whole new user experience (with dramatically … Continue reading Why PopJam is where YouTube creators are building kid-safe communities around their content

Q1 2019 Kids Trends: Momo, memes and magic

Three adult platforms (YouTube, TikTok and Fortnite) continue to influence 2019's kids trends. At the end of last year we asked the kids that use PopJam, our safe-social platform for under-13s, to predict what they thought the biggest trends of 2019 would be. They predicted that Fortnite, TikTok and YouTube would continue to dominate and … Continue reading Q1 2019 Kids Trends: Momo, memes and magic