#Kidtech Episode 5: Rob Lowe, LEGO Senior Global Director – Digital Consumer Engagement

In Episode 5 of #KidTech LEGO’s Senior Global Director for Digital Consumer Engagement, Rob Lowe, discusses LEGO Life, their groundbreaking social network for kids with SuperAwesome’s Dylan Collins. In a must-listen episode for anyone in the toy industry, Rob talks about how LEGO defied a lot of their own internal thinking to build and launch … Continue reading #Kidtech Episode 5: Rob Lowe, LEGO Senior Global Director – Digital Consumer Engagement

Scaling for good: it’s time kids content creators had another online video platform

Last week I talked about our financials in an interview with Dean Takahashi at Venturebeat. In 2018 SuperAwesome hit a revenue run-rate of $64m. This year we’ll take that same measure to almost $100m. Every month our various kidtech products are powering safe, private digital engagements for over 500m kids as they play games, watch … Continue reading Scaling for good: it’s time kids content creators had another online video platform

Kids trend alert: Gacha, Dollify and the popularity of digital dolls

Are dolls going digital? PopJammers are going crazy about Gacha and Dollify. PopJam, our safe-social platform for under 13s, has always been a place for kids to share their latest trends in a safe and creative community. Through spikes of activity in November and December we saw several new trends appearing. In our Kids Trend … Continue reading Kids trend alert: Gacha, Dollify and the popularity of digital dolls

#Kidtech Episode 4: Yonatan Raz-Fridman, co-founder Kano, CEO Sosu

In this episode of #Kidtech, Dylan talks with Yonatan Raz-Fridman, the co-founder of Kano one of the biggest brands in the kids DIY technology sector. Raz-Fridman, now CEO of Sosu and Dylan discuss a range of topics including whether Silicon Valley really understands what’s going on with kidtech and smart toys, what a meaningful future … Continue reading #Kidtech Episode 4: Yonatan Raz-Fridman, co-founder Kano, CEO Sosu

#Kidtech Episode 3 : Nick Walters, Founder and CEO of Hopster

In this episode of #Kidtech, Nick Walters, founder and CEO of Hopster, the global play and learning platform for preschoolers, talks to Dylan about creating the highest-grossing kids app in the UK. Nick, whose platform helps kids learn through the stories they love, shares his views on the future shake-up of children’s content creation, the … Continue reading #Kidtech Episode 3 : Nick Walters, Founder and CEO of Hopster

Women In Toys Wonder Women Awards 2019: Introducing our SuperAwesome nominee Britt Bagnall

The WIT Wonder Women Awards is an annual celebration of the industry’s most remarkable leaders and change-makers. This year, SuperAwesome is extremely pleased to have one of our most remarkable women nominated under the Marketing/Public Relations category. Britt Bagnall joined SuperAwesome in November 2017, when SuperAwesome acquired the kids division of her influencer marketing agency, … Continue reading Women In Toys Wonder Women Awards 2019: Introducing our SuperAwesome nominee Britt Bagnall

#Kidtech Episode 2 : David Stevens, co-founder Knights Of

Did you know that in 2017 one in every three books sold in the UK was a children’s book? And did you know that only one percent of those books featured a person of colour as a protagonist? In this episode of #Kidtech David Stevens, co-founder of Knights Of talks all things kids’ book publishing … Continue reading #Kidtech Episode 2 : David Stevens, co-founder Knights Of

#Kidtech Episode 1: Clark Stacey, CEO Wildworks

How do we focus screen time on quality over quantity? What’s the best measurement of engagement in children’s gaming? And whatever happened to Barbie Guitar Star? Clark Stacey, CEO of WildWorks, the kids games developer best known for the Animal Jam series joins us on #Kidtech to tackle these questions. Kidtech is a podcast hosted … Continue reading #Kidtech Episode 1: Clark Stacey, CEO Wildworks

Safer Internet Day 2019: Exploring digital consent and creativity with kids

SuperAwesome was proud to be one of the 2000+ organisations supporting this year’s Safer Internet Day. SID 2019, hosted at the BT centre and attended by many schools and organisations, was focused around consent. The exploration of consent through empathy and conversation ranged from companies holding kids’ information without permission to the social etiquette of … Continue reading Safer Internet Day 2019: Exploring digital consent and creativity with kids

Introducing #Kidtech: the new podcast series by SuperAwesome interviewing leaders from the digital kids sector

As the kidtech platform behind the scenes, we’re fortunate to interact with a huge range of people in our sector, from startup founders and toy industry legends to policy-makers and YouTube content creators. We thought it’d be great to hear their perspectives on our industry. So we’re very pleased to announce the launch of our … Continue reading Introducing #Kidtech: the new podcast series by SuperAwesome interviewing leaders from the digital kids sector