#Kidtech Episode 10: Dona Fraser, Director of Children’s Advertising Review Unit (CARU)

Hosted in the Radio Waves building in New York -  the original home of Nikola Tesla - Dylan sits down with Dona Fraser, Director of CARU, the children’s arm of the advertising industry’s self-regulatory group.   An experienced data privacy and entertainment lawyer, Dona talks through her background in music, the early days of COPPA … Continue reading #Kidtech Episode 10: Dona Fraser, Director of Children’s Advertising Review Unit (CARU)

#Kidtech Episode 9: Sam Clough, kids and parents expert

In Episode 9 of #Kidtech we change it up a little bit. Craig Donaghy, Head of Community and Insight at PopJam (SuperAwesome's safe social platform), talks to Sam Clough, a strategic insights consultant who works primarily in the kids and parents sector, about what kids think about ecommerce, shopping and retail in general. Sam and … Continue reading #Kidtech Episode 9: Sam Clough, kids and parents expert

Making the internet safer for kids in LatAm: Announcing our investment in Kids Corp

Today we’re very pleased to announce our strategic investment into Kids Corp, the leading kids digital company in Latin America. Founded in 2015, and with offices in Argentina, Mexico and Colombia, Kids Corp offers safe and innovative digital solutions for more than 200 advertisers and content creators, who engage with over 150 million children every … Continue reading Making the internet safer for kids in LatAm: Announcing our investment in Kids Corp

How MGA is using SuperAwesome’s kid-safe OTT marketplace to reach their L.O.L! Surprise fans

Acclaimed children’s brand L.O.L! Surprise continues its dominance in the kids digital space by using SuperAwesome technology to bring its original YouTube branded content to OTT channels worldwide. MGA Entertainment, Inc, one of the world’s leading privately held toy and entertainment companies, has partnered SuperAwesome to deliver L.O.L. Surprise! UNBOXED, and more, to 50 million … Continue reading How MGA is using SuperAwesome’s kid-safe OTT marketplace to reach their L.O.L! Surprise fans

5 product development challenges of building a new category

I posted earlier about my functional CTO story, detailing how my role of CTO evolved over time which can be found here. It’s one challenge to be CTO in a ‘normal’ startup and quite a separate challenge to also be at the forefront of a new category. A little over 5 years ago, we started … Continue reading 5 product development challenges of building a new category

#Kidtech Episode 8: Bethany Koby, Co-Founder and CEO of Tech Will Save Us

Bethany Koby is CEO and co-founder of Tech Will Save Us, a UK-based educational toy startup.  The company’s mission  is to educate and enable future-focused families to experiment creatively with technology. In Episode 8 of #Kidtech, Bethany and Dylan discuss the origins of the company (a kitchen in East London, naturally), as well as the … Continue reading #Kidtech Episode 8: Bethany Koby, Co-Founder and CEO of Tech Will Save Us

3 questions every kids-focused brand should ask their media partners

Under GDPR-K and COPPA you are responsible for any data collection that happens on your site, or by your brand, even if by a third party. These are the questions you should be asking all of your agency partners (e.g. any party that plans your kid-focused campaigns or implements your media). My brand isn’t a … Continue reading 3 questions every kids-focused brand should ask their media partners

How SuperAwesome’s SafeFam certification is helping brands work more safely with young YouTubers

YouTube is a challenge for brands. On one hand, despite the fact that YouTube is an over-13 platform, it is one of the best places to reach under-13 audiences at scale. The vast subscriber bases of channels such as Sis VS Bro and Ryan ToysReview have sparked an increase in the number of kid-focused channels … Continue reading How SuperAwesome’s SafeFam certification is helping brands work more safely with young YouTubers

#Kidtech Episode 7: Brenda Bisner, SVP of Content and Business Development at Kidoodle.TV

Brenda Bisner is the SVP of Content and Business Development at Kidoodle.TV, the ‘safe-streaming’ platform for children. She sat with Dylan in New York to discuss her 18 years in the kids space, the merits of AVOD versus SVOD, healthy screen-time habits and the advantages of human moderation over AI. One of the ‘OG’s’ of … Continue reading #Kidtech Episode 7: Brenda Bisner, SVP of Content and Business Development at Kidoodle.TV

Children will influence over $21B in US back-to-school spending

Generation Alpha are the new focus for marketers world-wide, with kids born in 2010 or later exerting a powerful influence on household spending. In a recent survey by Hotwire 81% of parents in the US reported that the opinions of their children played a significant role in their spending, particularly when it came to tech. … Continue reading Children will influence over $21B in US back-to-school spending