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The TikTok COPPA fine has dramatically upped the stakes in kids digital privacy

The FTC dramatically upped the ante on COPPA enforcement this week with a record-setting fine of $5.7m against the app formerly known as Musical.ly (now TikTok). The settlement says TikTok breached COPPA by knowingly collecting personal information from children without first obtaining parental consent, as required by the law. It represents a direct challenge to … Continue reading The TikTok COPPA fine has dramatically upped the stakes in kids digital privacy

How SuperAwesome’s SafeFam certification is helping brands work more safely with young YouTubers

YouTube is a challenge for brands. On one hand, despite the fact that YouTube is an over-13 platform, it is one of the best places to reach under-13 audiences at scale. The vast subscriber bases of channels such as Sis VS Bro and Ryan ToysReview have sparked an increase in the number of kid-focused channels … Continue reading How SuperAwesome’s SafeFam certification is helping brands work more safely with young YouTubers

#Kidtech Episode 7: Brenda Bisner, SVP of Content and Business Development at Kidoodle.TV

Brenda Bisner is the SVP of Content and Business Development at Kidoodle.TV, the ‘safe-streaming’ platform for children. She sat with Dylan in New York to discuss her 18 years in the kids space, the merits of AVOD versus SVOD, healthy screen-time habits and the advantages of human moderation over AI. One of the ‘OG’s’ of … Continue reading #Kidtech Episode 7: Brenda Bisner, SVP of Content and Business Development at Kidoodle.TV

Children will influence over $21B in US back-to-school spending

Generation Alpha are the new focus for marketers world-wide, with kids born in 2010 or later exerting a powerful influence on household spending. In a recent survey by Hotwire 81% of parents in the US reported that the opinions of their children played a significant role in their spending, particularly when it came to tech. … Continue reading Children will influence over $21B in US back-to-school spending

Announcing Jimmy Butchart as SuperAwesome’s Global Head of Commercial Operations

YouTube is one of the biggest challenges facing brands and content owners who engage with children. Although it has a vast audience of kids, reaching that audience is filled with risk. This means that for brands, content owners, content creators and others, there is a lack of tools designed for 6-13 YouTube engagement. We started … Continue reading Announcing Jimmy Butchart as SuperAwesome’s Global Head of Commercial Operations

Enabling COPPA-compliant programmatic advertising through our KidSafe Filter

The recent enforcement action against Oath’s ad exchange (formerly known as AOL) for breaching COPPA has put a spotlight on programmatic advertising to children. The case highlighted some important issues including the fact that using the ‘COPPA flag’ does not work. In fact, the only guaranteed way for advertisers to be compliant in programmatic ad … Continue reading Enabling COPPA-compliant programmatic advertising through our KidSafe Filter

#Kidtech Episode 6: Emma Scott, CEO Beano Studios

In Episode 6 of #Kidtech, Emma Scott, CEO of  Beano Studios, speaks to Dylan Collins about how a long career of disruption has culminated in building a digital platform around the UK’s best-loved and longest-running children’s comic. Beano Studios, a rebellious entertainment network powered by creativity, data and insight, has succeeded  where others have failed, … Continue reading #Kidtech Episode 6: Emma Scott, CEO Beano Studios

#Kidtech Episode 5: Rob Lowe, LEGO Senior Global Director – Digital Consumer Engagement

In Episode 5 of #KidTech LEGO’s Senior Global Director for Digital Consumer Engagement, Rob Lowe, discusses LEGO Life, their groundbreaking social network for kids with SuperAwesome’s Dylan Collins. In a must-listen episode for anyone in the toy industry, Rob talks about how LEGO defied a lot of their own internal thinking to build and launch … Continue reading #Kidtech Episode 5: Rob Lowe, LEGO Senior Global Director – Digital Consumer Engagement

Scaling for good: it’s time kids content creators had another online video platform

Last week I talked about our financials in an interview with Dean Takahashi at Venturebeat. In 2018 SuperAwesome hit a revenue run-rate of $64m. This year we’ll take that same measure to almost $100m. Every month our various kidtech products are powering safe, private digital engagements for over 500m kids as they play games, watch … Continue reading Scaling for good: it’s time kids content creators had another online video platform

Kids trend alert: Gacha, Dollify and the popularity of digital dolls

Are dolls going digital? PopJammers are going crazy about Gacha and Dollify. PopJam, our safe-social platform for under 13s, has always been a place for kids to share their latest trends in a safe and creative community. Through spikes of activity in November and December we saw several new trends appearing. In our Kids Trend … Continue reading Kids trend alert: Gacha, Dollify and the popularity of digital dolls